She tried many marketing methods, workshops and masterminds. Her broker offered nicely done, professional looking marketing for free. She did Facebook ads workshops, several paid subscriptions, read books and even joined Toastmasters so she could learn public speaking.

She did all of the things you are supposed to do. But none of it worked for her. And by work, I mean brought in qualified leads that would become closed clients. She was frustrated, and felt like it was her fault.

She must not know enough, or speak English well enough, or be the kind of person that others see as a trusted resource for their real estate needs. Disappointed, she had stopped most of her marketing efforts and even thought about leaving the business. How could she keep cold calling, networking, spending money on ads, all with little results. 

The results she did get produced cold leads that didn’t trust her. She had to fight for every deal, and then fight for her commissions. It was exhausting. It was overwhelming. 

It was demoralizing. Frustrated, she came to me for one last try. “Help me do something that works, that I want to do, Roberta” Help me do something that lets me shine and brings value to my clients. You know I will work hard at it”. The only hard part was helping her see that it’s not that hard. 

You just have to be open to being yourself.To standing out in the marketplace for your values and strengths. You have to be okay with doing things the way that works for you and your clients.  You have to let go of the copy and paste, subscription model. 

Of the shiny lights of “million dollar” producers and funnel experts.

Just posting on social media all day isn’t marketing, no matter how many likes you get. You need to be open to marketing that works, doesn't take that much time, and that you love doing. 

Does that sound okay to you?